The Silver Economy: 55+ Consumers as the New Growth Engine
A quiet revolution is reshaping the global economy: adults aged 55+ have become the largest consumer group in the United States, surpassing every other demographic — and their lead is growing.
Key trends driving the Silver Economy:
- Demographics: By 2030, one in five residents of developed countries will be over 55. In Europe, Germany, Italy, and Spain are projected to rank among the world’s oldest nations, with more than 25% of their populations over 65.
- Wealth concentration: U.S. Baby Boomers control 70% of disposable wealth. In the UK, adults over 50 hold 80% of national assets. In China, senior spending is expected to triple by 2030, and in India it may grow tenfold.
The modern “silver generation” is no longer defined just by age. They are actively:
- Purchasing wearable health-tech devices
- Booking luxury cruises (+70% YoY)
- Visiting wellness and spa retreats in Asia (Thailand’s wellness economy alone grew $9B in a single year, largely driven by travelers 60+)
- Investing in smart homes and longevity services
- Spending confidently on premium lifestyle, personal wellbeing, and beauty products
Why this matters for digital health and startups
- 60+ consumers are the primary audience for innovation — they have both the resources and the motivation to invest in longevity.
- Health & wellness is the new economic driver. The global wellness economy is projected to reach $11 trillion by 2034.
- Asia and Europe are emerging as dual epicenters. Asia benefits from a fast-growing middle class and government-supported med-tech ecosystem, while Europe faces demographic challenges that drive demand for telemedicine, digital health, and senior-friendly living solutions.
Our vision
At DominartInvest Group and Era Smart Invest LLC, we see the market shift clearly: wellness resorts, digital health platforms, holistic retreats, and predictive medicine are becoming core growth drivers.
We are preparing projects at the intersection of real estate, medicine, and technology — including a wellness retreat and smart health resort in Thailand, where AI, wearable data, and longevity medicine converge to create a real-world experience for clients 55+.
For investors and startups: the message is clear — the aging, active consumer segment is not a niche. It is the primary driver of global economic growth for the next 20 years.
